Two-Day Event to Feature Musical Group Headliners Kendrick Lamar, Steve Aoki, Diplo, Edward Sharpe and the Magnetic Zeros, Phantogram, Portugal. The Man, Sleigh Bells, Bad Things Joining Olympic Athletes Mark McMorris, Sage Kotsenburg, Joss Christensen & Bobby Brown
PASADENA, CA – Two weeks after the initial announcement was made that Olympic Champion and entrepreneur Shaun White would be bringing the action packed Air + Style event to the U.S. for the first time, the first slate of musical performances has been announced. Kendrick Lamar, Steve Aoki, Diplo, Edward Sharpe and the Magnetic Zeros, Phantogram, Portugal. The Man, Sleigh Bells, The Black Lips, Cults, Surfer Blood, METZ and Bad Things are among the first artists to be confirmed to perform over the 2-day event at the Rose Bowl Stadium in Pasadena on Saturday, Feb. 21 and Sunday, Feb. 22.
The overall event, which will feature a combination of the world’s greatest snowboarders, skiers and skateboarders, as well as live performances of some of the top music acts, will be part of the action packed weekend experience. Confirmed athletes competing in the two-day Air + Style competition events include Olympic snowboard slopestyle gold medalist Sage Kotsenburg, Olympic snowboard slopestyle bronze medalist Mark McMorris, Olympic ski slopestyle gold medalist Joss Christensen, and Olympic slopestyle skier Bobby Brown who has won X Games gold in slopestyle and big air. McMorris won the Innsbruck Air + Style event in 2011.
“I’m really excited that Air + Style LA keeps getting better,” said White. “I can’t wait to hear all these incredible acts perform at the Rose Bowl this February!!”
Tickets for Air + Style are on sale through all Ticketmaster outlets. Two-day tickets that gain fans access to both Saturday and Sunday events are priced at $189 for access to floor seating for nightly concerts and $139 for general admission. VIP tickets will be available through Rose Bowl Premium Seating at 626-585-6800. For further information, visit www.air-style.com or call 323-651-4300. Bands are subject to change.
The event, staged by Shaun White Enterprises and hosted by White, originated 21 years ago in Innsbruck, Austria, and a second event in the series was added in Beijing, China, five years ago. The Beijing events will be held December 5-6, 2014 and Innsbruck events January 16-17, 2015, leading into the final event of the season in the Rose Bowl in Pasadena. KROQ is the presenting media partner, and Shaun White’s existing partners will also participate, including GoPro, Target, Oakley, Burton and Monkey Bars.
Air + Style is a reflection of Shaun White’s lifestyle involving sporting elements snowboarding, skiing, skateboarding and BMX; music from three stages inside and outside the Rose Bowl; an interactive kids area; a fashion show; technology; cuisine; gaming; and art reflected throughout the venue. White will participate in snowboarding and skateboarding exhibitions. The list of world class competitors will be announced soon. Musical acts will perform throughout the day outside the Rose Bowl with the final concert each night at 8 p.m. inside the Rose Bowl (line-up and set times TBD).
Sixteen snowboarders and sixteen skiers representing the best in the world will compete. Eight snowboarders will be invited and the other eight will qualify from the events in Innsbruck and Beijing. The Association of Free Skiing Professionals has designated the Pasadena Air + Style event as a “platinum” event ensuring the top professionals. The competitors will be tackling a 16-story high, 450-foot long ramp and 70-foot jump, all managed by Snow Park Technologies.
Food, fashion and art will also be featured over the two days. A host of celebrity chefs will be participating along with top food trucks and vendors. Fashion shows will be held on the surrounding grounds and on the snow ramp, and art exhibits will be on display through a public graffiti wall, giant digital displays, nightly light shows and art galleries throughout the venue.
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About Shaun White:
Shaun White is a dual sport professional athlete who maintains some of the highest accolades within snowboarding and skateboarding. Shaun has amassed numerous titles and victories, most notably gold medaling in both the 2006 & 2010 Winter Olympics. He holds the X Games records for gold medals and highest overall medal count, has won 10 ESPY awards and is a two-time winner of Air + Style.
Born in San Diego, California in 1986, Shaun White endured two major surgeries to correct a heart defect before he was 1 year old. Despite this challenging start, Shaun charged into sports like surfing, soccer and snowboarding. At 4 years old, Shaun was fearless on family ski trips, racing down the slopes with older brother Jesse. At age 6, in an attempt to slow down Shaun, his mom put him on a snowboard and instructed him to copy everything Jesse did. Jesse was “goofy” footed and Shaun “regular” footed, so as a result Shaun learned to ride switch and spin off of jumps “unnatural,” which revealed his unprecedented skill on the board at a young age. While Shaun was being lauded as a snowboard prodigy, in the summertime he was turning heads on the skateboard scene. Professional skateboarder Tony Hawk befriended a 7-year-old Shaun and mentored the up-and-comer. Shaun turned pro in skateboarding at the age of 17. Today Shaun is the only person to win gold medals at both Winter and Summer X Games.
Shaun has earned the number two spot on Bloomberg BusinessWeek’s list of 100 most powerful and marketable athletes, as well as being ranked on the prestigious Forbes Fab 40: The World’s Most Valuable Sports Brands as the 10th most valuable athlete. In 2012 Shaun was honored for his work with St. Jude Children’s Research Hospital at the GQ Gentleman’s Ball, where he also received the Style Award.
Shaun is an active supporter of St. Jude Children’s Research Hospital and Target House, the Make-A-Wish Foundation, Boys & Girls Clubs of America Boys and Girls Club and the Tony Hawk Foundation.
About Air + Style:
Air + Style is a blend of action sports with live music, fashion, art, lifestyle trends and food. The competitors will be tackling a 16-story high, 450-foot long ramp and 70-foot jump. The event, staged by Shaun White Enterprises and hosted by White, originated 21 years ago in Innsbruck, Austria, and a second event in the series was added in Beijing, China, five years ago. The Beijing events will be held December 5-6, 2014 and Innsbruck events January 16-17, 2015, leading into the final event of the season in the Rose Bowl in Pasadena. Air + Style is a reflection of Shaun White’s lifestyle involving sporting elements including snowboarding, skiing, skateboarding and BMX; music from three stages inside and outside the Rose Bowl; an interactive kids area; a fashion show; technology; cuisine; gaming; and art reflected throughout the venue.
Contacts
For Shaun White Enterprises and Air + Style:
Savannah Cowley, SWE
savannah@shaunwhiteenterprises.com
323-651-4300
For Shaun White:
Dvora Englefield/Alex Crotin
42 West
dvora.englefield@42west.net / alex.crotin@42west.net
424-901-8725 / 646-723-9697
For Air + Style Event:
Steve Brener/Crystal Fukumoto
BZA
steveb@bzapr.com / crystalf@bzapr.com
818-398-8039 / 310-709-8690
Katie Moses Swope
MoSwo PR
katie@moswopr.com
310-339-4552